Rungg —
Featuring Pakistan's finest artists and designers, Rungg is a curation of the country's best creative. Curated from within and with the gracious help of prestigious artists and art institutions, Rungg is the first of it's kind in bringing the country's creative work on one platform.
The Core
Rungg’s key purpose is to connect artists and designers from Pakistan with the community of American artists and designers through the development of a website featuring their work, biographies and process. Rungg is the first of its kind, in terms of its concept and intent. It is meant to be a bridge connecting two different sides of the world through one language they both understand and is common between them – art and design.
The Urdu rendering of the word “Rungg” which means color.
Means “color” in Urdu, the national language of Pakistan.
Rungg is designed around three features:
Our Heritage: This is a snapshot of Pakistan’s art history. It has been broken down through the decades, starting around 1947.
Our Artists: These are practicing artists from Pakistan whose work is featured along with their profiles and portfolio of art.
Art Store: A section of the website is dedicated to for-purchase art and prints which contributing artists can choose to sell their work on.
The Solution
The Rungg Website
The Rungg process book
The Rungg process book (inside)
Rungg notecards
Advertising